Proverbs 23

Do not look on the wine when it is red,
When it sparkles in the cup,
When it swirls around smoothly;
32 At the last it bites like a serpent,
And stings like a viper. vv.31-32

Read chapter 23
To "not look on the wine" is to not look in lust at it for it will lead to overindulgence that causes hurt to the persons mind, character, body and soul-- "a sting like a viper."  "Drunkenness causes arguments and fights.  It causes stupidity and regrets.  Wine is the subtle poison of the serpent, which affects the whole body, and produces the most fatal consequences" (Pulpit Commentary).
The obvious description of a drunken person:  They see strange things (v.33).  They say dumb perverse things (v.33).   They can't feel pain (v.34).  But in the morning all that woe, sorrow, regret is back so they crave another drink to numb it again (v.34).  We are warned before we even begin to drink.  "Who that has common sense would contract a habit, or sell himself to a sin, which tends to such guilt and misery?"
Why do you choose to drink or not to drink?